01  ·  Goal

Every festive visitor Isharya pays for should land somewhere built to convert

Isharya's range, occasion menu and gifting collection are all live. The website is where festive demand leaks. Below: what we found, how we'd fix it, and what it costs.

GOAL 01

Land every Diwali and wedding-season ad click on a page built for that moment.

GOAL 02

Make the site fast on mobile and readable by Google and AI shopping agents.

GOAL 03

Show every piece gift-ready, styled for the occasion and in motion.

GOAL 04

Remove the doubts on the product page that stop a shopper from paying.

SUMMARY

Dhanteras is on 6 November and Diwali on 8 November. These are the numbers that matter most right now.

0Diwali pages on isharya.com
24.1sMain photo load on mobile, over 9x Google's limit
180Products repeated across all three occasion collections
0Reviews on the Tennis Girlie Square product page
START WITH → 01  TrooLaunch 02  TrooPerformance
See the full recommended sequence →
02  ·  Who Lands Here

Four shoppers the site has to win

01

The Diwali Gifter

Needs: a gift-ready piece that arrives before Diwali, found by person and budget.

02

The Festive Dresser

Needs: to see how it looks on, how it sparkles and what to wear it with.

03

The Wedding Guest

Needs: an edit that's really for weddings, with pieces that photograph well.

04

The Instagram Shopper

Needs: proof within seconds: a fast page, real photos, real reviews.

03  ·  Problems

Four problems found on the live site

From Isharya's home page, occasion and gifting collections, and the Tennis Girlie Square Front Back Earrings page.

PROBLEM 01  ·  FESTIVE LANDING
Solved by TrooLaunch →

No Diwali page, and festive traffic lands on grids of 200+ products

The home page sends festive shoppers to Festive Soirées (256 products), Wedding Affair (206) or Cocktail Hour (225). None mention Diwali, gifting or a delivery date.

HIGHEST PRIORITY

There's nowhere to send Diwali ads

/pages/diwali and /collections/diwali both return a 404, and the home page never mentions Diwali.

HIGHEST PRIORITY

The occasion collections are the same products

180 products sit in all three occasion collections. Picking "Wedding" shows the festive grid again. Gifting is a single 34-product grid with no way to shop by person or budget.

PROBLEM 02  ·  SITE SPEED
Solved by TrooPerformance →

The product page is slow on mobile, and Google's real-user test fails

PRODUCT PAGE · MOBILE
33/100↘
Main photo (LCP)24.1s
Blocking Time2,000ms
PRODUCT PAGE · DESKTOP
47/100↘
Main photo (LCP)4.4s
Blocking Time950ms
REAL SHOPPERS · 28 DAYS
Failed
Main photo (LCP)3.7s
Response to a tap231ms
HIGHEST PRIORITY

Most of the weight is apps, not Isharya's theme

Shiprocket's checkout loads 1.1 MB on every product page, Google's tag loads five times, and two WhatsApp widgets run side by side. Google's limit for the main photo is 2.5s.

See the full speed audit →
PROBLEM 03  ·  PRODUCT VISUALS
Solved by Site Creatives →

Studio photos only, in the biggest gifting season of the year

Five still photos and no video. Nothing shows the piece as a gift, styled for a festive moment or catching the light, and a Diwali page would have no festive visuals to use.

PROBLEM 04  ·  CONVERSION BARRIERS
Solved by TrooCRO →

Four barriers on the Tennis Girlie Square page are costing the sale

GALLERYHIGH

No video, no sense of scale

FIXLead with a short on-ear video.
PRODUCT INFOHIGH

Size and weight hidden in an accordion, beside a typo ("0.3 Miron")

FIXShow specs beside the price.
PRICINGMEDIUM

Three price signals, plus an offer in tiny type

FIXOne price, one readable offer line.
RECOMMENDATIONSMEDIUM

Generic carousels, no set or gift option

FIX"Complete the look" and gift wrap.
04  ·  Solutions

Four workstreams, one growth team

Each one fixes a problem above. Take them together or start with one.

01

TrooLaunch, Diwali landing pages

Solves → Problem 01, festive landing
01

A Diwali page with an order-by date

Urgency from the calendar, not a discount.

02

Gifting by person and budget

Plus ready-made sets that make two pieces the easy choice.

03

Occasion edits that differ

Festive, Wedding and Cocktail as short curated edits.

Loading the live page…
LIVE  ·  Built by Troopod for a jewellery brand this Diwali

A real Diwali page, running inside the proposal

Scroll inside the phone. Try the bundle tabs and the gifting guide.

Open full screen → See the breakdown →
+34% ↗Revenue lift for GIVA from a dedicated festive page
25% ↗Click-through from campaign pages to products, vs a 15% industry average
48 hrsTo go live once briefed, vs 3+ weeks on a typical build
02

TrooPerformance, site speed

Solves → Problem 02, site speed
01

Fixed in 48 hrs

On a duplicate theme, so the live store is untouched until Isharya approves.

02

Apps loaded smarter

Checkout on demand, one tag container, one WhatsApp widget. No app removed.

03

Readable to Google and AI

Product and review schema, so search can show price and rating.

+93% ↗Mobile performance score, 31.4 to 60.6
2.2X ↗Faster Speed Index, 19.0s to 8.5s
+19% ↗Site-wide conversion lift

From recent Troopod work for a billion-dollar house of brands. Case study →

03

Site creatives, festive statics, video and 3D

Solves → Problem 03, product visuals

Made fresh from Isharya's own products for product pages, banners and the Diwali page. The statics and video below are Troopod's work for other jewellery brands, not Isharya products. The 3D view is built on an Isharya piece.

Flower ring in a pink velvet gift box
Static · Festive gift box
Gold coin on a marble block with marigolds
Static · Dhanteras gold coin
Video · 15s unboxing to on-model
WHY IT WORKS

The gift box answers "is this a good gift?", the coin speaks to Dhanteras, and the video shows sparkle and scale before Add to Cart.

DESIGN REASON

One festive set across the range, the piece always centred and sharpest, in a square format that fits product galleries and banners.

3D product view

Built for Isharya · Golden Folklore Yellow Wristwear
Loading the 3D view…
LIVE  ·  Try it here

Let the shopper turn the piece in her hand

A 3D model of the cuff, inside its product page. It runs in the browser, with no app, and sits on top of the existing photos.

  • 01
    Drag the cuff to turn it. Pinch or scroll to zoom.
  • 02
    Tap "Stones" to turn a single heart-cut stone up close.
  • 03
    Slide the light from Showroom to Evening.
See the 3D breakdown →
04

TrooCRO and TrooGrowth

Solves → Problem 04, conversion barriers

TrooCRO starts with a 500+ parameter audit of the whole site, then runs a roadmap of experiments to lift conversion over time. TrooGrowth is consulting focused on Isharya's real revenue metrics: we help the team make decisions from the numbers, and run A/B tests across multiple pages to find the right solutions.

25% ↗Average conversion upside across Troopod CRO engagements
75% ↗Experiment success rate across Troopod's CRO work
Case studies → Sample report →
05  ·  Where to Start

Start with a Diwali page, then fix the speed

Troopod recommends this order based on what is costing Isharya revenue today and what pays back fastest with Dhanteras on 6 November and Diwali on 8 November.

URGENT  ·  THE FESTIVE WINDOW IS SHORT

Every day before Dhanteras, festive traffic lands on a 200+ product grid

Isharya has no Diwali page, and its occasion collections repeat the same 180 products. The festive window closes on 8 November, and the wedding season follows straight after, so the page that catches this traffic needs to be live first.

01

TrooLaunch, the Diwali landing page

Give festive ad spend a page built for Diwali: gifting by person and budget, ready-made sets and an order-by date. Then extend it into distinct wedding and festive edits. ₹1,50,000 per page.

START HERE →
Live in under 48 hrs once briefed
02

TrooPerformance, fix the speed

Done on a duplicate theme, so nothing touches the live store until Isharya has reviewed it. A faster page lifts every visit, including the traffic the Diwali page brings in. ₹1,50,000 per template, one-time.

Fixes in 48 hrs
03

Site creatives, festive statics and videos

Gift-box, festive and video creatives for the Diwali page, product pages and banners, at ₹2,000 per static and ₹5,000 per video.

Alongside the Diwali page
04

TrooCRO and TrooGrowth

A long-term programme, not a one-time fix. TrooCRO starts with a 500+ parameter audit and works through barriers like the four on the Tennis Girlie Square page, one experiment at a time, at ₹2,00,000. TrooGrowth adds revenue-focused consulting and A/B tests across multiple pages, at ₹2,50,000.

Starts with a 500+ parameter audit, ongoing
06  ·  Pricing

Pricing, by offering

Listed in the recommended order. Pick any combination.

01

TrooLaunch · Diwali landing page Recommended

A dedicated campaign page, live in under 48 hrs once briefed.

₹1,50,000per page
02

TrooPerformance · Site speed

Speed fixes on a duplicate theme, reviewed before going live.

₹1,50,000per template, one-time
03

Site creatives Recommended

Festive statics and short videos, made from Isharya's products.

₹2,000per static
₹5,000per video
04

TrooCRO

500+ parameter audit and an experiment roadmap.

₹2,00,000
05

TrooGrowth

Revenue-focused growth consulting, with A/B tests across multiple pages.

₹2,50,000
06

Troo3D · 3D product view

A 3D model of a product inside its product page. See a sample →

On requestdepends on the product
BUYING MORE THAN ONE?

Pricing changes when offerings are taken together, and we can offer a discount on a combined plan.

07  ·  Next Steps

Three steps to get started

01

Select offerings

Choose the workstreams Isharya wants to start with.

02

Align on commercials

Agree the final price, including any combined-plan discount.

03

Agreement signing

Sign the agreement and we begin, starting with the Diwali page.

08  ·  Why Troopod

100+ brands, real results

Troopod is run by operators who have built and scaled billion-dollar consumer businesses from scratch.

100+Brands powered
Full-stackStrategy, design, dev, CRO
25%Average conversion upside across Troopod CRO engagements
75%Experiment success rate across Troopod's CRO work

Recently working with, among others:

TanishqDurexBombay Shaving CompanyEssor GroupWellbeing Nutrition
Neeraj JoshiCEO, Troopod

Early product at Spinny. Built an internal CRM that lifted team efficiency by 10x.

Rahul BholaCTO, Troopod

Tech at Lenskart. Built a backend retail system scaled to 10 million plus customers.

Vinit SinghBusiness Lead, Troopod

Early growth at Spinny. Now driving growth for 100+ consumer brands at Troopod.