01  ·  Diwali Landing Pages

Every Diwali ad click should land on a page built for Diwali

Dhanteras is on 6 November and Diwali on 8 November, when festive ad spend peaks. Sending that traffic to a regular collection page wastes it. Troopod builds a dedicated Diwali landing page around the campaign: festive styling, gifting by relationship and budget, ready-made sets and pooja essentials. Below is the page we built for another jewellery client, Mia by Tanishq, running live.

Loading the live page…
LIVE  ·  Example built for Mia by Tanishq

A real Diwali campaign page, running inside the proposal

Scroll inside the phone to see the whole page. Try these:

  • 01
    Switch the bundle tabs between Glow, Petal and Golden.
  • 02
    Use the gifting guide by relationship or by budget.
  • 03
    Check delivery in the pooja essentials row.
Open full screen →
GOAL 01 · MATCH THE AD

Land festive ad traffic on a page that continues the campaign it clicked, not a generic collection.

GOAL 02 · ANSWER THE GIFT QUESTION

Help the shopper find the right gift for the right person, within budget, in a few taps.

GOAL 03 · RAISE ORDER VALUE

Offer ready-made sets that make buying two pieces the easy choice.

GOAL 04 · REMOVE THE TIMING WORRY

Show delivery and festive gifting promises before the shopper has to ask "will it arrive in time?".

02  ·  What's on the page

Seven modules, each with a job

Each module of the example page, why it's there and why it looks the way it does. For Isharya, the same structure would be rebuilt in Isharya's own look, with Isharya's products, sets and price bands.

A campaign hero, not a store banner
Hero and trust strip.
01

A campaign hero, not a store banner

WHY IT'S THERE

The page opens on the festive campaign the ad promised, so the click feels continuous. A trust strip (free and insured delivery, festive-ready gifting, certified by the brand) sits right under it.

DESIGN REASON

One rich festive colour carries the whole page, with a diya and gift box in the hero art to signal Diwali at a glance. The campaign name is the largest text, with a single "Shop now" button.

Category shortcuts in the first scroll
The Festival Edit.
02

Category shortcuts in the first scroll

WHY IT'S THERE

Most visitors arrive knowing roughly what they want: earrings, a ring, a pendant. Five category tiles let them jump straight there instead of scrolling a long grid.

DESIGN REASON

White product tiles on the festive background make each category stand out, with the product photo doing the labelling.

Shop the look
Shop the look.
03

Shop the look

WHY IT'S THERE

A styled campaign image with tappable points turns inspiration into a shopping list. The shopper sees how the earrings, pendant and bracelet work together.

DESIGN REASON

A full-width image with small hotspots, plus a row of category links underneath for shoppers who won't tap the image.

Pooja essentials, with a delivery check
Pooja essentials.
04

Pooja essentials, with a delivery check

WHY IT'S THERE

Gold coins are a Dhanteras and Diwali ritual purchase. Giving them their own row catches that intent, and "Will it arrive in time?" answers the biggest festive worry right there.

DESIGN REASON

Three coin cards with weight and purity up front, and the delivery check as a full-width bar directly below.

Diwali bundles.
05

"Better together" bundles

WHY IT'S THERE

Ready-made sets with a set total give a reason to buy two pieces instead of one, raising order value just when shoppers are buying for more than one person.

DESIGN REASON

Each set shows both pieces, their prices and the set total, with "Choose this set" as the main action and "Buy one piece" as the fallback. On mobile, tabs switch between sets so only one is in focus at a time.

A gifting guide by relationship and budget
The gifting guide.
06

A gifting guide by relationship and budget

WHY IT'S THERE

Festive buyers search for "a gift for my sister under 10,000", not for a product name. Filtering by who it's for and how much to spend answers exactly that.

DESIGN REASON

Two rows of chips, relationship and budget, filter the picks instantly, so the guide feels like a conversation rather than a form.

Promises to close the page
Brand promises.
07

Promises to close the page

WHY IT'S THERE

Certification, exchange, returns, free shipping, warranty and buyer count, restated before the footer for the shopper who needs one last reason to trust the purchase.

DESIGN REASON

Equal icon tiles in one row read as a single block of reassurance and are easy to scan.

Bundles on mobile
Mobile. Bundles as tabs.
Gifting guide on mobile
Mobile. Gifting guide as chips.
03  ·  Rollout

Live before Dhanteras

Dedicated campaign pages go live in under 48 hours with Troopod once briefed, so there's still time to have Isharya's Diwali page running before the peak.

01

Brief: products, sets and price bands

Isharya picks the hero pieces, the sets to bundle, the gifting picks, and the budget bands for the gifting guide.

START HERE →
02

Build in Isharya's look

The page is built on Isharya's Shopify store with live products, so every tile and set is shoppable.

Under 48 hrs
03

Point the Diwali ads at it

Festive Meta and Google campaigns, and the site's own Diwali banner, all link to the one page.

Launch
04

Read and tune through Diwali

Track which modules drive clicks to product pages and orders, and adjust sets, picks and order through the festive window.

Through 8 Nov
04  ·  Why Troopod

100+ brands, real results

Troopod is run by operators who have built and scaled billion-dollar consumer businesses from scratch.

100+Brands powered
Full-stackStrategy, design, dev, CRO
25%Average conversion upside across Troopod CRO engagements
75%Experiment success rate across Troopod's CRO work

Recently working with, among others:

TanishqDurexBombay Shaving CompanyEssor GroupWellbeing Nutrition
Neeraj JoshiCEO, Troopod

Early product at Spinny. Built an internal CRM that lifted team efficiency by 10x.

Rahul BholaCTO, Troopod

Tech at Lenskart. Built a backend retail system scaled to 10 million plus customers.

Vinit SinghBusiness Lead, Troopod

Early growth at Spinny. Now driving growth for 100+ consumer brands at Troopod.