Troopod · TrooFestive lead campaign · Meta

TrooFestive ads, 3–6 Nov 2026

Two ad sets compared ad by ad. Spend, CPM and CTR come from Meta Ads Manager; lead quality comes from the TrooFestive Data sheet ("Diwali leads" tab).

01 · Flow

How spend became qualified leads

02 · Ad set A

Broad + 1% lookalike: ads compared

Sorted by qualified leads, then spend. Green row = brought qualified leads.

03 · Ad set B

Custom audience (value list): ads compared

04 · Lead quality

Which ads brought qualified leads

27 sheet leads carried a Meta ad ID. Each band is one lead, traced from its ad to its status.

Ad → lead status

CPM vs CTR: did the qualified ads look different?

brought qualified leads (size = count)no qualified leadsbroadcustom

05 · Bigger stores

Leads from stores with 2,000+ orders

Based on the order range the lead picked in the form ("2,000 to 10,000" or "50,000+"). 3 of 27 Meta-tagged leads, all from the broad ad set.

06 · Date by date

Each day, per ad set

Daily CTR is estimated from per-ad link CTR × impressions. Sheet leads are dated by form submit time.

Every ad, every day (broad)

Every ad, every day (custom)